Gregg Flores

La Matanza Short Film

Gregg Flores was born in Albuquerque, New Mexico in January of 1987. He was raised fishing and camping throughout the forests, lakes, and rivers of his home state.

Gregg completed a Bachelor of Science degree in Civil Engineering at the University of New Mexico in May of 2010 and a Master of Science degree in Structural Engineering and Computational Mechanics at the University of Colorado at Boulder in December of 2011.

During his college career, Gregg began pursuing film and photography as a hobby which eventually evolved into a small business by name of Where The River Runs. He has since produced stories for REI, the Hispanic Access Foundation, Trout Unlimited, the National Wildlife Federation, the Theodore Roosevelt Conservation Partnership, HECHO, the New Mexico Wildlife Federation, the Continental Divide Trail Coalition, the Conservation Lands Foundation, Latino Outdoors, the Wilderness Society, and many more. His photos have been published in various magazines and books including American Fly Fishing and Todd Moen’s Catch Magazine. His mini documentaries have helped shaped land and water policies throughout New Mexico and Colorado.

Gregg lives in the South Valley of Albuquerque, New Mexico with his wife Ann and their four children.

About their film: "The Matanza is an ancient tradition that, as far as we can tell, began in the small villages of Spain during a time when the Moors ruled the Spanish. Pigs were not only very cheap to farm, but the Moorish people did not eat pork as they saw it as an abomination. The Spanish, therefore, could feed entire villages by slaughtering a single giant pig and simultaneously rebel against those who ruled over them. The Spanish brought pigs and the tradition of the Matanza to Mexico sometime in the mid 16th century and the Matanza remains an important communal event for Hispanic families to this day. My film will provide a brief historical background on the Matanza but will mainly focus on how Spanish families continue to utilize this ancient tradition to maintain community, culture, and heritage. The film will provide viewers a detailed look at the process of the Matanza, so they can perform their own Matanzas with family and friends. My intent is to provide a tangible tool that our people can use to keep this important tradition alive for generations to come."

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